This is an Augmented Reality poster created for Diginate. As the video shows, when you 'scan' the poster with the Aurasma app it starts an animation, and, when you touch the screen, it will take you to the Diginate website.
The poster was featured in the April 2013 issue of Computer Arts magazine. Operations editor Julia Sagar said: “The striking chaos of the poster turns into something quite charming once the app reveals – via lights that flicker and fade – a further layer of modern magic. Impressive."