'Rough Draught' NFC beer labels
Interactive NFC beer labels created for Rough Draught, a beer brewed in the Diginate office in Shoreditch, East London. When you tap the NFC tag, your phone will – Text your girlfriend/boyfriend/mother/cat and let them know you will be home late and they shouldn’t wait up. – Email your boss and let him/her know that you don’t think you’ll be in tomorrow. – Tweet your friends and let them know they should come round for a Rough Draught. – Open Maps to find a pub in the area so you can continue your evening once you run out of Rough Draught! Full blog post: http://news.diginate.com/we-made-an-interactive-beer-rough-draught/
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